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Why we built Dibs

Most arguments about chores aren't really about chores. They're about effort that goes unseen.

The numbers

9 in 10

mothers in one U.S. study said they alone organized the family's schedules. The ones carrying the most felt overwhelmed and exhausted.

Ciciolla & Luthar, Sex Roles, 2019
62%

of Americans say sharing household chores is very important to a good marriage, ahead of an adequate income and having children.

Pew Research Center, 2007
672,502

divorces were recorded in the U.S. in 2023, about 2.4 for every 1,000 people.

CDC, National Center for Health Statistics
1 in 3

American kids see their parents divorce before they grow up, with lasting effects on their education, earnings, and well-being.

Johnston, Jones & Pope, NBER, 2025

The honest part: no one can say how many marriages end over chores. What researchers do know is that when the split feels unfair and the work goes unnoticed, relationships suffer, and kids feel how their parents get along, whether they stay together or not.

My story

Everything I know about hard work, I learned from my parents.

My dad was a corrections officer who regularly worked double and triple shifts so our family had what we needed, and he never missed one of our games or practices. My mom cared for older adults for a living while running our entire household: the bills, the shopping, the school runs, the practices, and a home that was always in order.

They gave everything they had, often on opposite schedules, which meant neither of them always saw how much the other was carrying. That led to some hard moments, and in some of them, the word "divorce" came up.

Children notice more than adults realize. It didn't matter that the word came from two exhausted people at the end of a long day. What stayed with me was the fear that my family might not stay together.

My parents are still together, and they are still the hardest-working people I know. For many families, the story ends differently. I'm building Dibs so the people in a home can see everything each person does, so no one's effort goes unnoticed, and so fewer kids grow up worrying about whether their family will stay together.

Alec MatyasFounder of Dibs

Sources
  1. Ciciolla, L. & Luthar, S. S. (2019). Invisible Household Labor and Ramifications for Adjustment: Mothers as Captains of Households. Sex Roles. Summary
  2. Pew Research Center (2007). Modern Marriage.
  3. CDC, National Center for Health Statistics. FastStats: Marriage and Divorce (provisional 2023 data, 45 reporting states and D.C.).
  4. Johnston, A. C., Jones, M. R. & Pope, N. G. (2025). Divorce, Family Arrangements, and Children's Adult Outcomes. NBER Working Paper 33776.
  5. Frisco, M. L. & Williams, K. (2003). Perceived Housework Equity, Marital Happiness, and Divorce in Dual-Earner Households. Journal of Family Issues.
  6. Amato, P. R., Loomis, L. S. & Booth, A. (1995). Parental Divorce, Marital Conflict, and Offspring Well-being during Early Adulthood. Social Forces, 73(3).
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